Unit 1 Discussion Topic 1

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Q Based on your reading, key concepts, and the Learning Activity from Unit 1 along with the Evan Thomas video, you will apply what you reviewed to critique a bad business memo. Read the example of the short memo below and respond to the following checklist items: Checklist: • Who is the sender? • Who is the receiver? • What is the intent? • How might you clarify this memo? • Is it persuasive in getting the recipient to act? Why or why not? Memo: You will need to send a confirmation as to what the outside limits are in line with the budget parameters delineated in the meeting last week. Send it on to production afterwards. This is priority so please expedite.

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• Who is the sender? During the reading of MBA Fundamentals Business Writing, Flood talks about the rules of effective business writing, which consist of: "Rule 1: Know your Audience, Rule 2: Bottom Line On Top (BLOT), and Rule 3: Detail, Analysis, and Background (DAB)" (Flood, 2008, p. 13-14). The sender didn't follow the simple rules of effective business writing because this memo is lacking a lot of critical elements to whom he/she is trying to address. The sender is unknown, and I would say that he/she is a supervisor of some sort that falls above the receiver in the business structure.

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